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There is a continuous rise in demand for Home services like HVAC, plumbing, etc. Businesses need to focus on their marketing efforts due to the competitive landscape of these businesses. According to research, 98% of consumers use online platforms to search for home service businesses, and 87% use Google to search local businesses.
SEO is one of the most important aspects of ranking your businesses for organic queries. Well here is the truth, you can’t rank better in Google without a solid link-building strategy. In this guide, I will explain to you in detail how to start your link-building campaign and land high authority relevant backlinks from businesses/blogs working in the home service.
A backlink is a link from one website to another that tells search engines the content is trustworthy and valuable like a digital vote of confidence. you need to understand what a quality backlink is and why link building will important your business in the long run. Think of backlinks as a vote that will signal search engines like Google that your website is trusted as more websites in this niche are linking back to your website. Backlinks are external links that point to a page on your website. Backlinks, also known as inbound links, reflect traffic from another website that is directed to your own. The quality and amount of your backlinks can help you rank higher on search engines like Google and Bing.
When assessing backlinks for your HVAC company, evaluate their relevance and authority. A link from a general business directory is significantly less valuable than one from a well-known plumbing and HVAC blog that ranks for hundreds of relevant keywords in search engines.
For example, obtaining a backlink from an HVAC-specific website using the anchor text “HVAC tech” (which corresponds to your profession as an HVAC technician) has substantially higher SEO value than getting a link from a broad, unfocused website including themes such as entertainment, sports, and home improvement. Relevant, high-quality backlinks boost your website’s authority and search ranks significantly more than generic ones
There are 15 effective ways of link-building for home service businesses. This will involve out-of-the-box strategies whether you are a beginner or have experience in acquiring backlinks in the home improvement niche.
Local business directories are important for local home service businesses to rank better in specific regions of their service areas. This consists of NAP(Name, Address, phone number) in which you can list your information with your business details. Make sure to have consistency in NAP for all local listing websites as consistent business information will rank you higher in local searches for voice searches. They provide strong local signals to search engines that a business exists in that area. This provides backlinks from strong business directories to strengthen your online presence. Use a tool like Brighlocal or Whitespark to track your listing across all local listings.
Remember these local directories are not only important for backlinks but also can drive business for your local business.
Remember these local directories are not only important for backlinks but also can drive business for your local business.
Home Services Directories: Angi, Houzz, HomeAdvisor, Thumbtack, and Porch are some home service-based business directories.
General Directories: Google My Business, Facebook, Yelp, Bing Places, and Apple Maps are the best examples of general business listing platforms.
Local & Niche Directories: Chamber of Commerce, Nextdoor, and regional business listings are some trusted and local directories to submit your business.
Partnerships are always the best way to build links naturally. Reach out to different website editors in your niche and ask them to collaborate on a long-term basis. Offer them value by giving something in return. Build a network of partners, regularly write guest posts for new sites, and include links for them and they will do the same. It’s a game of numbers so the more partners you have, the more links you can build without spending a lot of money.
Guest posting has been one of the best link-building methods for years and is still relevant to increase the authority and trust of your website in the eyes of search engines. The guest post involves writing content for other industry-relevant websites. You can write for other home service websites by sharing your experience in the content. You need to reach out to relevant home improvement blogs and pitch them with your expertise in your niche and ask them if you want to contribute to their blog as a guest author.
To get the most out of guest posting, focus on creating high-quality, educational, and entertaining content that is relevant to the host website’s audience.
Use tools like ahrefs to get the list of relevant blogs in your niche and start reaching them. Use tools like Hunter or Getprospect to get emails from website editors/owners, also use their website contact form to send them your emails.
Develop the best email pitch that includes your own experience in the industry and what value will get from content written by an industry expert. Don’t feel exhausted as a lot of them will ignore your emails but a few who respond are worth landing some powerful backlinks to your website.
Resource Pages are pages that provide a carefully selected collection of links to useful information from various websites. The more links a page has from other websites, the more credible it appears. Link building with resource sites involves connecting your website to a page that contains useful information.
The likelihood that you will receive links from resource pages is heavily influenced by the quality of your material. You can simply access resource pages by utilizing these Google search terms.
Assume that HVAC is your primary focus. You can add one of the Google search terms listed above after typing “HVAC” into the keyword box. Once you have the resource pages, you should determine whether a particular page is suitable for link building.
Not everyone requires the same kind of link-building help. To determine whether a resource page will be useful to you, you can examine factors such as domain authority, and the amount of traffic the page or site receives.
This will assist you in determining where to develop links to your resource page. The resource page has helpful content that you can link to.
Forums are the best places where people discuss the topics of their interests and share their real-life experiences in threads and discussions. Some of the forums are really high authority and trusted by search engines due to genuine discussions. You can create your profile, engage in conversations, help the people in threads, or even get help from them. Your profile can be visited where you can add backlinks to your website and you can even get relevant traffic.
You can also add links to any of your blog content where necessary. Remember not to go to forums only with the intent of building links. They are meant to help people not to spam. Spend your time there, engage with the community, and try to build healthy connections. There are various types of forums. They can range from niche discussion sites and brand support networks to larger platforms such as Reddit or Quora. The point is that all of the platforms enable users to create and join discussions.
Here are some top forums listed in the home improvement topic
https://www.house-improvements.com/forums/
PR link building for home service websites includes building relationships with journalists who write about home improvement. You need to prepare a piece of content based on research. It can be research on something like
“Which States Have the Highest Demand for HVAC Workers in 2025?”
Include every necessary stats and data and pitch to journalists who write about home improvement topics. You can use a tool like Prowely or Muck Rack to search the journalists based on their location, language, topic, and media type. You can do a manual search in Google using queries like
Intitle:cnn.com intitle:HVAC
To maximize your chances of being mentioned, make sure your study is unique, data-driven, and newsworthy. Journalists are more inclined to cover a story with new insights, trends, or surprise figures. Incorporating visual components such as infographics, charts, or interactive maps can further improve your content’s engagement and shareability. To enhance your PR link-building strategies:
Sponsoring local activities such as neighborhood festivals or charity runs can help businesses create connections in their communities. Your business will be highlighted on event websites and social media, broadening your reach and driving more local visitors your way.
There are several Slack communities dedicated to link building where people collaborate to help each other. Join them to collaborate, build links with other website editors/bloggers. Include their links into your content and they will do the same for your home service website utilizing their collaborations.
Here are some top link-building slack communities you can join:
CRO Growth Hacks:
https://www.ometrics.com/cro-growth-hacks/
Backlinks Slack:
https://www.brainspin.com/backlinks-slack-group/
Rank Tracker Slack Community:
Infographics are a great way to simplify complex ideas into beautiful visuals. Creating an infographic and embedding it into content will give a better chance for users to interact with your website in a better way and attract the backlinks naturally.
Here are the ways to attract backlinks using infographics.
You can design and publish an infographic in your niche. Take time to research what to include in the infographic and also do your research about design. Reach out to journalists who write about home improvement articles and ask to share them with your infographic.
Share your infographic on social media like Pinterest, Facebook, and Instagram pages. Also, consider sharing your infographics on different infographic websites.
Tools are a great way to get referral traffic and backlinks naturally. Research tools in your industry you can build. For example, If you are an HVAC business, a SEER rating calculator can be a good option to consider.
These tools can be a good way to get leads because you are solving your customer problem.
You need to keep an eye on your competitors in terms of their link-building profile. It can be the easiest way as a starting point because you know what they are doing and can simply copy their strategy. To increase the effectiveness of competitor backlink research, analyze the type of content that generates the most links to their website. Identify patterns whether in blog posts, directories, resource pages, or partnerships, and develop similar or higher-quality material to replicate their success.
Backlinks should also be classified based on their sources, such as local business listings, industry forums, or specialty blogs to prioritize possibilities with high authority. Use a tool like Ahref or Semrush to filter out the editorial backlinks data of your top competitors and do outreach to build the links following them. There are a lot of low-quality backlinks that you need to ignore while spying on your competitor’s backlink profile.
There are a few top-level marketplaces like collaborator.pro and linksmanagement where you just need to sign up, use some filters like niche, website traffic, and DR and you can get a whole bunch of websites list which you can choose from. This strategy involves vetting websites in your niche and you need to make sure to check the stats of a website. Avoid websites with a lot of external backlinks, irrelevant, and low traffic.
Link building costs vary from one niche to another, but the average prices are:
Low End: $50 – $200
Mid Range: $200 – $600
High End: $600 – $2,000
Yes, link building is worth it. According to studies, it plays a crucial role in SEO by significantly improving search engine rankings, driving organic traffic, building domain authority, and enhancing a website’s trustworthiness.
Google can take anywhere from a few days to a few weeks to index a backlink. However, it may take 1 to 6 months for that backlink to have a noticeable impact on search rankings. On average, it takes about 10 weeks for a backlink to influence Google rankings.
There’s no specific number of backlinks required to rank on search engines. It depends on factors like your niche, keyword difficulty, and the quality of your content.
To index backlinks faster in Google, use the URL Inspection Tool in Google Search Console to submit the pages containing your backlinks and request indexing. You can also speed up the process by using backlink indexing services or driving traffic to the linking pages.
No, Google strongly discourages buying backlinks. It considers these types of links as spammy and against its guidelines. Websites using paid or manipulative backlinks risk being penalized or de-ranked. Instead, focus on earning high-quality, natural backlinks to improve your rankings safely.
To avoid negative SEO consequences, steer clear of backlinks from spammy websites, low-quality directories, private blog networks (PBNs), and those obtained through manipulative or automated link-building practices.
Effective link building is important for boosting your home service website’s SEO and driving organic traffic. By focusing on high-quality, relevant backlinks from authoritative sources, you can improve your rankings and build trust with both search engines and customers. Consistency and patience are key to achieving long-term success in this competitive industry.
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